Big Data in the MSU Libraries
While the label “big data” makes us think of major technology companies, the MSU Libraries collects and evaluates many points of data as well. The library technical infrastructure is constantly gathering data about services, collections, and spaces, and library employees are regularly adding to and enhancing those data. When people use the MSU Libraries web page, Missouri State Digital Collections, or MSU Libraries’ YouTube channel, Google Analytics counts their visit and tracks their behavior while maintaining patron privacy. Later the data are used to…