Good Read: Building Digital Culture
Published in January 2017 and written by Daniel Rowles and Thomas Brown, Building Digital Culture: A Practical Guide to Successful Digital Transformation, undertakes to help organizations create integrated, deeply ingrained digital cultures. While many organizations, such as the MSU Libraries, are striving to keep up with rapid technological change (e.g., 3D printing, virtual reality, augmented reality, robotics), Rowles and Brown argue that, unless an organization embraces a digital culture within, the results may be fractured, disappointing, and unsustainable. One Amazon…