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Author: Laura French

University Libraries Launches Market Research Initiatives

University Libraries Launches Market Research Initiatives

After careful assessment and approval by the Institutional Review Board, the Missouri State University Libraries’ market research and branding plan is underway. The project, spearheaded by the MSU Libraries marketing and communications team, seeks to enhance the ways in which we communicate with the university community and beyond.                    Student-related market research initiatives are wrapping up, with nearly 600 current MSU students providing feedback in an 18-question online survey. Focus groups are…

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